PPC lead generation built around revenue
More leads is easy. More leads that turn into customers is the hard part. I run joined-up PPC across Google, Microsoft and Meta, with tracking that shows which campaigns actually make you money.
Capture demand, then create it
You can’t optimise what you can’t measure
Most underperforming accounts I see have a tracking problem before they have a campaign problem. Every engagement starts by making sure leads are counted accurately, de-duplicated and, ideally, matched back to sales.
- GA4 and Google Tag Manager setup
- Form, call and chat conversion tracking
- Enhanced conversions for Google Ads
- Meta Conversions API
- Offline conversion imports from your CRM
- Consent Mode v2 for UK GDPR compliance
How I work
- 01
Audit & tracking
Before spending a penny more, I check conversion tracking is accurate and find where budget is leaking. Leads you can’t measure can’t be improved.
- 02
Strategy & build
Campaigns built around high-intent searches and audiences, with tight keyword and audience structure, strong ads and landing pages that convert.
- 03
Optimise for lead quality
Weekly search term, audience and bid management. The aim is leads that turn into revenue, not just a lower cost per form fill.
- 04
Clear reporting
Plain-English monthly reports: leads, cost per lead, what changed and what happens next. No jargon, no vanity metrics.
Frequently asked questions
What is PPC lead generation?
PPC lead generation means using paid advertising such as Google Ads, Microsoft Ads and Meta Ads to generate enquiries for your business: form submissions, phone calls, quote requests and bookings. You pay per click or impression, and success is measured by cost per qualified lead.
Which platform is best for lead generation?
It depends on whether people actively search for what you offer. Google and Microsoft Ads capture existing demand from people searching now. Meta Ads creates demand among people who fit your customer profile but aren’t searching yet. Most businesses get the best results from a mix.
How do you measure lead quality?
By tracking what happens after the enquiry. With offline conversion imports and CRM integration, the platforms learn which leads became customers, so campaigns optimise towards revenue rather than raw lead volume.
What industries do you work with?
Mainly service businesses where an enquiry leads to a sale: trades and home improvement, professional services, B2B, healthcare and education. If leads drive your revenue, PPC can usually help.
Want more leads without wasting more budget?
Tell me about your business and what's happening with your ads now. I'll reply within one working day with honest thoughts on where the opportunities are.